Search engine optimization (SEO) has become an incredibly popular strategy, with small business owners and major corporations alike seeking SEO services in Florida and around the world. Part of the appeal of the strategy is its high return on investment, or ROI—in other words, its tendency to bring far more value to an organization than it costs to maintain the strategy.
But why is this the case? Why is SEO so cost-effective, and how can business owners adopt this strategy in a way that maximizes its value?
The Basics of SEO: Web Design and More
Let’s start with a basic rundown of what SEO is and how it works as a digital marketing strategy. SEO is a collection of different strategies designed to optimize your website so its pages can rank higher in relevant searches in major search engines. In other words, you want your web content to be more visible to the billions of people who use search engines on a daily basis.
You’ll start by improving your web design, optimizing for mobile devices and coding the site so it’s easily crawlable by search engine bots. Next, you’ll develop strong, keyword-optimized content targeted to your most important demographics, and you’ll tweak the headers and formatting of your other internal pages to appeal to search engines. You’ll then build and attract links from external sites to your onsite content, increasing your “domain authority,” an invisible score Google uses to track your trustworthiness; the more trustworthy you seem, the higher your content is going to rank.
So why is this collection of strategies associated with a higher ROI than other digital marketing approaches? There are two sides of the equation to understand: the costs and the return.
SEO Services in Florida: Low Costs
First, let’s understand why SEO has relatively low costs, at least compared to the return:
No need for ad placement. First, there’s no need for ad placement, which is often one of the biggest expenses in a marketing and advertising campaign. You won’t be shelling out thousands of dollars to get in front of a wide audience. Instead, you’ll be creating and distributing content on your own.
Technical expertise required. There are some technical aspects to SEO, but many of the strategies you’ll be using don’t require decades of experience to understand or master. You can learn some of these strategies on your own, and pay a reasonable amount of money for experts in other fields (like content development or link building) to fill in the rest.
Strategy flexibility. SEO is also a highly flexible strategy, making it a possibility for companies with small and large budgets alike. If you have tons of money to spend, you can try to jump on the highest-volume, most competitive keywords in the industry. If your budget is tight, you can focus on local keywords and start slow.
SEO Services in Florida: High Return Potential
Now let’s look at why SEO has such an impressive return:
Search engine prominence. Search engines like Google are used by pretty much everyone, making it possible to target almost any audience with your SEO strategy. By narrowing your focus to keywords and phrases that are most likely to be used by your target demographics, you can almost guarantee you’ll reach them.
Compatibility with other strategies. SEO shares a complementary synergy with many other digital marketing strategies. For example, SEO and content marketing naturally work well together, with SEO bringing more attention to your content and your content increasing your rankings. The same is true for other strategies like social media marketing, email marketing, and even web design. Accordingly, SEO brings value in multiple different ways, feeding your other strategies in addition to yielding its own set of results.
Asset permanence. SEO tends to rely on permanent assets, like onsite blog posts, offsite pieces of content, and external links. These assets are semi-permanent, meaning they’ll keep returning value to you indefinitely. As your body of assets grows, your revenue stream will grow with it.
Authority growth over time. SEO depends on your ability to increase the authority, or trustworthiness, of your domain. The higher this invisible score is, the higher every piece of content on your site is going to rank—including new materials that haven’t yet been published. As you increase your domain authority with SEO, every new piece of content will inherently become more valuable. In other words, even if you’re paying the same amount for your materials, your results will steadily improve.
While SEO is a universally high-ROI strategy, there are some caveats to keep in mind with this strategy. Your strategy’s ROI will be dependent on many factors, including:
Strategic focus. Much of your success will depend on your ability to choose valuable keyword targets, and appeal to the right demographics. You can’t choose a strategic approach blindly; you have to do your research and come up with a plan that suits your organization.
Quality. The quality of your work is an incredibly important variable. If you spend too little and end up with non-experts, your low-quality content and spam-like links could end up hurting you more than helping. Most of the time, you get what you pay for, so it’s better to invest more in a digital marketing agency in Florida who knows what they’re doing.
Time. SEO is a strategy whose ROI increases with time. You probably won’t see impressive results in the first month, or even the first 3 months, but after 6 months, your strategy should have momentum. For some businesses, this is a long time to wait.
If you’re interested in learning more about SEO or getting started with a strategy of your own, contact us at CMT Crown Media Tech today! We’re a marketing digital agency based in Florida; when you reach out, we’ll provide you with a free consultation and competitor intel report, so you can get your digital marketing strategy started right.